Digital Marketing Executive - 12 month FTC - Investment Management
Posted 1 week ago by Michael Page
£55,000 Per year
Inside
Undetermined
London
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- 12 month FTC - Digital Marketing Executive position with investment management
- ASAP start - mat cover position
About Our Client
Investment Management firm in London who are looking for an interim hire
Job Description
Website management
- Day to day maintenance of the websites ensuring that content is proactively refreshed, updated and in line with digital best practices.
- Work with the wider marketing team and Client Affairs to understand upcoming activity and priorities to promote online; establish and manage the process to continually update the site.Use data analytics and insights to understand user needs, improve the user journey and digital client experience.
- Identify potential areas for improvement and work with the team and developer to implement development changes.
Digital content and communications
- Ensure that the brand philosophy and visual identity is reflected and upheld in all digital content, communications, the Firm's websites and online user experiences.
- Manage the email communications programme working with business areas and the wider marketing team to identify suitable content, manage lists, build and test emails, and report on results.
- Coordinate regular video production, overseeing the edit process, uploading to web and social channels, and accompanying communications.
- Post regularly on the companies social media channels (LinkedIn, X, YouTube), ensuring posts are in line best practices and with the firm's overall content strategy
- Post relevant content to the client portal and third-party websites in line with client needs and areas of focus